Client Goal: CSM x AIA’s primary focus is data collection amongst their internal members.

Description: CSM agency, representing their client AIA, Global Partner for Premier League club Tottenham Hotspur collaborated with VRTL for a 4-event Meet and Greet Autograph series.

AIA’s main initiative is data capture. They ran campaigns across four key markets: China, Thailand Malaysia and Australia, all which utilized a top prize incentive of a virtual experience with a key Tottenham Hotspur Athlete. Thus far Southern Korean player Son Heung-min and Welsh footballer Ben Davies have been the star talent featured.

The experience is either a hybrid or a full virtual experience pending which market is being activated. Each event allowed for 25 mins of a group Q&A session for all winners, with a scalable 1 for all digital autograph keepsake.