Client Goal: Provide global access / exclusive content for a growing niche sport.

Description: On November 12th, 7 PM CET, the IOC executed an awards show - its first-ever LIVE virtual event. As the final component of the Let’s Move Street Challenge campaign, sponsored by Samsung and streamed live to Olympics.com, the event featured a mix of pre-recorded content and in-studio personalities, including BMX rider Darryl Nau, and featured judges with backgrounds in BMX, Skate, Breaking and Creative, alongside host, Mathilde Delorme, who interacted with fans watching in real-time. 


Our platform was integrated with Olympics.com, dynamically translated into 9 languages, saw 3,900+ views, 900+ messages and chat reactions from fans across 28 countries, including France, Brazil, Greece, Singapore, Morocco, Tanzania, Colombia, Bosnia, and more. Fans were able to live chat, send in questions to Host, Mathi, and enter to win Olympic gear and prizes.