Client Goal: Identifying and growing a new market of NCFC football fans based in South Korea.

Description: After a successful pilot execution in the spring, NCFC signed on for a 12-month subscription. First event kicking off the new agreement was targeting a brand new market for based on star player - Ui Jo Hwang.

Joining from the training facility at Carrow Road, Hwang met with fans 5,500+ miles away in South Korea. Engaging in 1:1 personalize autograph sessions with fans, they each were in total shock as they came on camera to meet him. Special guests were also able to shop a limited edition jersey.