Client Goal: 1. Encourage remote fans to watch the game. 2. Push promotional ticket package.

Description: XFL Arlington Renegades introduced a social-led promotion for a "first-of-its-kind" viewing party, extending the audience beyond those in-stadium. EmCee James Harris hosted the event and was joined by special guests: Renegades DB Josh Hawkins, first female XFL Referee Cat Conti, and NFL Alumni current XFL Director of Player Engagement, Brian Westbrook.

During the first half of the game, with 55%+ attendance rate and an 1.8x fan interaction ratio, fans had the chance to watch the game, while chatting amongst themselves and submitting questions for James to answer live.