Client Goal: 1. Capitalize on last minute availability with an all-star athlete. 2. Reach remote fans that could not attend in-person, including those outside of Twins Territory.

Description: With only one hour of notice, the Twins tweeted out the details for a 20 min pop-up Q&A session that hosted 100 fans who were able to ask Carlos Correa questions and watch in real-time as he signed a live video autograph clip.

Twins Senior Director of Innovation & Growth, Chris Iles, said the session was another step toward the club “opening up a global avenue for fan engagement.”