Client Goal: Provide new experience value to a growing fanbase for the emerging XFL League.

Description: In the first year of the partnership, seven out of the eight teams activated a total of 16 events in 5 months. Events included exclusive virtual fan experiences, spanning from meet and greets, to player panels, and even second screen watch parties. 40+ talent, including athletes, coaches and more, met with fans with an average of over 42% attendance, while also reaching 600+ fan interaction touch points.